MORE WORK
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They say make your portfolio for the job you want not the job you have. I one day want to become a UX/UI designer of some sort. At the moment, I don't know if that's what I'll be doing (strictly) right out of the gate. Here I give my testament that I can make and do other things well, too.
This project was for the Colorado Symphony, to make a schedule of their events in the form of a foldable poster mailer. The design restrictions were fairly tight on this piece, including a limit of 2 colors plus tints with black and white, and no imagery. To get around the no imagery I found a loophole by creating pattern work instead. I wanted it to feel modern and bright to break the mold of what I think of when I think of the symphony. I created this design using Illustrator and the Futura typeface.
I think I successfully defeated the challenge of organizing larger blocks of text into an interesting layout, it still has some evidence of gridding but the cluster of text makes it asymmetrical. I made the pattern waves asymmetrical as well, to abstractly represent sound waves from the music without using the cliché pictorial example of music notes. As a designer, I think we always dread putting large blocks of text or “long copy” on a piece of print because we want more room for, well, pretty designs. I overcame this apprehension and made lemonade out of lemons.
keep campaign. The original is the left, the second is a continued adaptation.The campaign is essentially for awareness of this foundation that goes towards Boulder’s parks and recreation. Chautauqua park is essentially maybe an overdone image of what Boulder looks like. But it is, the most famous park in Boulder and arguably one of the most famous in the state so I think it’s important to reference when talking about parks and recreation in this location. I got feedback that maybe it’s too commonly used to portray Boulder. I personally like this shot because it’s not the traditional angle we’re used to seeing so it captures the beauty that everyone in Boulder knows and loves without being repetitive about it.
Nonetheless, for the kicks of giving this idea some legs to walk on and to play with the idea of new imagery, I made a second rendition. I wanted to keep “keep” in the script and an alliteration in Futura pairing because I like how it’s bold, to the point, and memorable. I also got feedback to make the logo bigger, (HA). I personally like the first one better still…but if I had the tools and means to photograph the imagery for this campaign myself I think it could be a lot more uniform and that freedom would allow for more renditions as well. (For example, if I already had the flatirons photo, and I was shooting the swing one, I would angle it so I was getting just as much sky/foreground ratio.That way the text could go in the same spot and it would feel more like a series. But I was limited to just using free found images.) These designs were produced using InDesign.
THE POSTERMAILER
PLAY BOULDER PRINT ADS
I got very vague restrictions on this piece, I also don’t drink kombucha or even know that it is. But I do have a perceived image in my mind of the people who drink kombucha, since I live in Boulder. So I made a design for this audience I have visually in my head. I think it coincides with yoga, and only shopping at Whole Foods. A “granola” stereotype. I feel like I often see this oatmeal color in that realm, and we’re going with some soft, natural colors. Nothing too crazy. I made these watercolor blotches on Adobe Sketch for iPad after I selected my color palette. I wanted to make it look kind of like some berries had been on the wrapper and bled a little. Au natural. I wanted to use a bold typeface for Kombucha so the Kombucha people would know it was their thing. Went with a good old Bebas Neue for that one. I also named the faux brand, “the kombucha people,” because I feel like the person I was imagining would want kombucha from people who were like them, kombucha drinkers. It seems like a cult following to me, so I need their trust.
The rest of the type is hierarchically laid out in a Monotype. I think this came from the brand “Natural Life, they use a lot of serifs and have little quote gifts on jewelry trays and things. I had them in the back of my mind of the brands that kombucha people probably really like. Finally, the bottle choice. I was supposed to make a can. But kombucha can’t be canned because of how it’s fermented! So I started looking at bottles. I picked this one because it’s unusual, maybe kind of vintage pharmaceutical. Magic healing power vibes. I thought the Kombucha People would love it. This has legs for additional flavors I think. If this was an actual client, I obviously would not just assume the cult would like this I would find them, and ask them about it, conduct more through research. But I had like 5 days to do this, and no funds or free time. So for now all I can do is hope I did them justice.
KOMBUCHA BOTTLE
US HEALTHCARE
INTERACTIVE INFOGRAPHIC
US HEALTHCARE
INTERACTIVE INFOGRAPHIC
Finally, here is my set of "I can’t not put these things on here." I made them (surprisingly) academically. They also exhibit my personality and skillset. You've made it this far anyways.To know me as a designer, you have to see them.
But I made them for practice. So is there a process other than me getting a really goofy idea and finding any means to execute it, no, not that I can explain articulately. I’m going to try though.
Me, in an early level photoshop class I had to take despite being relatively confident already in photoshop. “Combine your face with a celebrity” was the prompt.
“Art imitates life, the best work of the class” - My TA
“Will be my example when introducing this assignment when teaching this course next semester and beyond” -My Professor
Me, learning prototyping animation. Started with a line, made a triangle, accidentally making an ice-cream cone shape, then taking it a step further. Another happy accident.
"Okay, well, that's funny."-My Professor
Me, learning how to code. I made a TikTok generator (Ke$ha) before the app TikTok existed
(Sophomore year, in my defense)
"Wow, I forgot about that song. It's as deep in my nostalgia as that old video app Vine. Let's remake Vine and name it TikTok" -The makers of TikTok the App finding this rummaging for an app idea on the web.