COLLEGE INTERNSHIP
ABBY SPARKS
JEWELRY
I was brought on to this team purely to be assistant to the girl they had redoing their Wordpress website. I ended up doing all kinds of things really, product photography and editing, internal docs, marketing campaign ideas, blog ideas, social media posts, market research/analytics, SEO optimization, you name it.
COLLEGE INTERNSHIP
ABBY SPARKS
JEWELRY
I was brought on to this team purely to be assistant to the girl they had redoing their Wordpress website. I ended up doing all kinds of things really, product photography and editing, internal docs, marketing campaign ideas, blog ideas, social media posts, market research/analytics, SEO optimization, you name it.
Their website was, and still is, outdated. They know it, I know it. There are 10 ways to get to the same information on 10 different pages, and it’s hard to find/scan their designs. It was tricky because it is not an e-commerce site, it’s a portfolio of design work essentially. They’re selling you on their custom design process. First we zeroed in on who we were selling that to creating design personas for both men and women. Then we tried to visually represent the process leading up to the design galleries to sell it to them in the re-skins.
My role in designing these landing pages was selecting imagery/photo manipulation, creating content, writing copy, modifying layout, and building them out in Wordpress. There are several more but these are my favorite. These were my first UI designs and since I got a taste I can’t get enough.
A wireframe of boss lady and I trying to figure out how many different page templates we needed and what were duplicated pages we could get rid of.
OUT WITH THE OLD, IN WITH THE NEW.
Old (current) website gallery pages above, re-skins below.
This catalog was a random side project that needed done, and arguably the most creative freedom I had. ASJ needed a virtual catalog to send to clients that wanted to loan jewelry from them for styled shoots in bridal magazines and things of the like. They gave me a jewelry box, I staged and took shots of the pieces, edited them uniformly, then I designed the info pages in an editorial style using inDesign.
RINGS & THINGS
Here are examples of some social posts I did for Pinterest and Instagram. This is the custom design process I mentioned before, their unique selling proposition. They saw a competitor market something similar, but the custom the competitor was advertising was an insult to their custom. They literally sketch out their designs, the competitor had like a reel of options you could customize. So this was the reaction. I picked out a ring they had pretty well documented and laid out the process in an easy to understand way. Edited the photos I found, then I adjusted the design for the two channels.
My internship was a bit of a hodgepodge whirlwind. I’m grateful for the experience nonetheless, and a new company and a new designer got to learn from each other because of it! It also unveiled to me my passion for UX/UI design.
